IMD Travel Future Readiness Indicator – IMD

The IMD Travel Future Readiness Indicator ranks 33 of the world’s largest travel companies, including online travel agencies (OTAs), hotels and hospitality companies, airlines, and cruise lines, in terms of their future readiness. Booking Holdings (the parent company of travel brands like Booking.com, Kayak, and Priceline), Airbnb, Delta Air Lines, and Marriott were identified as industry frontrunners.

“Future-ready travel companies demonstrate that strong cash flow provides the critical foundation for sustainable innovation, allowing these companies to invest in technologies that have matured beyond initial hype to deliver tangible competitive advantages.”

Howard…