ChatGPT is an AI-powered chatbot that can assist users in various ways such as writing a framework for a presentation, creating a structure for a workshop, conducting background research on a blog post or brainstorming possible names for a new product. While it has the potential to save time, the chatbot can also have certain limitations which include not always providing accurate responses. However, travel companies can set up working groups to test the chatbot’s capabilities and explore potential uses in their customer journeys. By combining their own data sets with the chatbot’s language models, companies can add more value for their customers. While some advanced usage of the chatbot may require help from someone with a computer science background, there are simple ways anyone can utilize it to save time and gain insights.