Travel companies are increasingly incorporating artificial intelligence (AI) systems into their operations, as shown by a handful of firms that have developed services utilising OpenAI’s ChatGPT technology. Hospitable, a software service that helps short-term rental hosts manage properties, developed a ChatGPT integration system that generates draft responses to guest messages. For more than half of the responses sent, no adjustments are needed. Hotels Network has an AI Assistant tool for hotel marketers, giving personalised website messages that fit their brand, which can be delivered in any language. QuadLabs Technologies in India is developing AI-powered itinerary builder QuadGPT, which allows personalised recommendations and booking for various travel-related activities and services.