Terry Jones, the founder of Travelocity, has shared his thoughts on how the integration of artificial intelligence (AI) can revolutionize the travel user interface, leading to improved sales conversion and customer satisfaction. Jones co-founded Wayblazer, an AI company aiming to change the travel experience through natural language search, image analysis, and text analysis. By using natural language search, the company could immediately capture user intent, allowing them to tailor the recommendations accordingly. Jones argues that using AI in the travel industry allows companies to improve their offerings, which will result in more significant user adoption, providing a better customer experience for users.