Expedia has launched a beta in-app travel planning experience powered by OpenAI’s language model, GPT-3. Dubbed “Explore with ChatGPT,” the tool provides users with recommendations on places to stay and visit, transport methods and activities. The feature integrates with the Expedia app’s AI-based shopping capabilities including hotel comparison, price-tracking for flights and trip collaboration tools. Despite the buzz surrounding OpenAI’s technology, Expedia Vice Chairman and CEO Peter Kern questioned whether tourists would embrace the conversational tool. The “Explore with ChatGPT” feature is only available via the iOS app globally, with no news on an Android release.