Expedia has launched a new feature called ChatGPT which uses artificial intelligence to help customers with their travel plans. The chatbot can assist with finding and booking flights, hotels, and activities. The tool is currently only available on Expedia’s mobile app and is being rolled out to US customers first.
ChatGPT is powered by AI technology that can understand and respond to natural language. It can answer general questions about travel, as well as more specific queries such as finding low-cost flights or recommending hotels based on personal preferences.
As customers use the tool, ChatGPT learns more about their travel preferences and can make personalized recommendations based on that data. The tool also offers a chat function so that customers can speak with a live travel agent if they require more assistance.
Expedia hopes that the new feature will help customers plan their trips more efficiently and improve the overall booking experience. However, the company also acknowledges that ChatGPT is a “litmus test” for AI technology in the travel industry.
As AI technology becomes more prevalent, companies will need to ensure that their algorithms are accurate and reliable, particularly when it comes to booking travel. Expedia has invested heavily in developing ChatGPT and will continue to refine and improve the tool’s functionality over time.
The launch of ChatGPT follows Expedia’s recent announcement of its plans to become a “tech-first” company. The company aims to use technology to enhance the customer experience and streamline its operations.
ChatGPT is just one of the many tech-driven initiatives that the company is pursuing. Expedia is also investing in other AI-driven products, as well as machine learning, natural language processing, and robotics.
Overall, ChatGPT represents an important step forward for Expedia as it works towards its goal of becoming a tech-first company. With the help of AI technology, the company hopes to offer customers a more personalized, efficient, and enjoyable travel booking experience. While ChatGPT is still in its early stages, it has the potential to be a game-changer for the travel industry as a whole.