OpenAI has announced it is gradually rolling out ChatGPT plugins to Expedia, Kayak, Instacart, Klarna, and OpenTable. The plugins allow travelers to talk to ChatGPT about travel information gleaned from sites such as Expedia and Kayak, and plan all aspects of a trip. ChatGPT plugins will initially be available only to ChatGPT Plus users, but will gradually roll out wider access “over time.” The plugins work within the existing ChatGPT platform and provide personalized recommendations based on search criteria and historical travel data. Plugin developers interested in integrating ChatGPT into their own products can sign up for the waitlist on the OpenAI site. The development of these plugins has essentially laid out a blueprint for the future of travel and represents a new era of travel booking with the integration of conversational AI tools that can help people navigate the often stressful and tedious task of planning a trip. The same concept applies to other companies launching plugins with OpenAI, where the plugins help users with recommendations and personalized shopping advice.