Chatbots, AI-powered personal assistants used for booking travel options, have been around for a decade. However, a new chatbot called ChatGPT, which uses AI to recommend travel itineraries, has received significant buzz. While it provides valuable travel recommendations, its cut-off date is September 2021, limiting its ability to provide up-to-date information related to real-time availability and travel options. This loss of real-time data is a major limitation, and businesses with dense, global inventory may be better equipped to adjust for this inconvenience. Chatbots are having a disruptive effect on travel agents, with less specialized and automated travel products being the most at risk. Conversely, those agents that are adaptable and able to make room for new technology should prosper. Travel agents should take note of this new trend and learn how to use it to their advantage, in order to stay competitive. Ultimately, the decision to book travel online or with an agent depends on a variety of factors, including budget, preference of convenience or personal service, itinerary complexity and level of travel experience.