Chatbots and AI technology have advanced significantly in the last decade, but there is still a vast opportunity to improve their conversational capabilities in travel planning. Chatbots like ChatGPT have the potential to streamline trip planning procedures and reduce manual work hours involved in sorting through numerous possibilities. AI-powered instant translation services can help travellers negotiate last-minute changes of plans or communicate with hosts and rental car companies who don’t speak the same language. Automation software is a more dependable alternative to AI bots for those looking to streamline their workflow and operations. ChatGPT can be used for travel planning/itinerary, post-booking support, customer service, virtual guides, review and ratings, travel marketing, event planning, fraud detection, travel agent training, and virtual shopping assistants. In the end, it is essential to use ChatGPT as a source of inspiration rather than copying and pasting all of the information it provides. Authenticity is crucial, and ChatGPT cannot replace real-life experiences and emotions shared by human travellers.