Expedia is implementing an in-app travel planning service that will use OpenAI’s chatbot, ChatGPT, to offer personalized recommendations to members. Users can start a chat within the Expedia app to receive advice on travel destinations, food options, transportation, and more. The chatbot will bookmark hotels discussed in the conversation for easy booking in the future. The integration is the latest step in the partnership between Expedia and ChatGPT, which previously developed a plugin for users to begin trip planning on ChatGPT’s website before finishing booking on Expedia. The beta version of the service is currently available to Expedia app users worldwide.