OpenAI’s ChatGPT is an AI-powered chatbot that has been making waves in the travel industry. The tool engages in human-like dialogue with users, offering recommendations and insights for travel planning. ChatGPT can process massive amounts of information, providing quick responses to queries and detailed itinerary planning. However, the platform’s booking capabilities are currently limited, and personalization based on unique preferences may also be limited. Working with industry professionals is still favored for a truly custom itinerary. Additionally, ChatGPT’s popularity has caused occasional platform overload issues, but overall, the possibilities for how ChatGPT can improve travel planning are endless.