OpenAI’s ChatGPT platform has gained significant attention from the travel industry since its launch two months ago. The platform has been integrated into travel apps like Trip.com, and tour operators are using it to optimize their content. To explore the potential impact of this technology on the industry, PhocusWire hosted an audio event with industry leaders, including Microsoft’s global director of travel, transportation, and hospitality, Expedia Group’s senior VP and chief architect, and Kayak’s co-founder and serial entrepreneur partner. As ChatGPT continues to evolve, it could transform the way travelers search for and book travel experiences.