Singapore Airlines (SIA) has teamed up with OpenAI to roll out advanced generative AI tools across its business, marking the first time the ChatGPT-maker is partnering with a major airline.
The collaboration will see OpenAI’s multimodal capabilities – which can interpret text, audio, video and diagrams – integrated into SIA’s customer service channels and internal systems.
The first project on the runway is an overhaul of SIA’s AI-powered virtual assistant. Currently used to recommend flights and assist with bookings, the enhanced assistant will be able to offer smarter, more personalised travel planning, helping customers discover destinations and manage trips more intuitively.
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