WASHINGTON — Client communication is a pretty obvious area of a travel advisor’s business where generative AI could be useful. After all, it can write pretty much anything, from emails to blog posts and beyond. But technologist Nilesh Ashra doesn’t believe that is the best use case for GenAI.
“Could we have this communicate with our clients? Yeah,” Ashra said. “Should we choose to do that? I don’t think so. I really don’t think so. I think that would be trading down on the emotional value of why we exist in the first place.”
Ashra is the founder and CEO of the companies OK Tomorrow and Pragmatic Futurism. He spoke and offered classes at the recent Advisors in Bloom conference from Montecito Village Travel held at the Park…
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