Montreal — August 2023
In short: Hopper to power travel rewards at Canada’s largest bank, Royal Bank of Canada, replacing Expedia partnership.
Hopper Powers Avion Rewards with Hopper Technology Solutions
According to The Globe and Mail, Hopper Technology Solutions (HTS), a B2B subsidiary of Montreal-based travel technology firm Hopper, has signed a long-term deal with the Royal Bank of Canada to deliver new capabilities for the bank’s Avion Rewards Travel program. This replaces the previous partnership with US company Expedia. The deal is expected to generate hundreds of millions of dollars in annual revenue for Hopper.
Industry Context
This partnership positions Hopper as a key player in the Canadian travel rewards market, competing with existing programs like those offered by major banks and travel agencies. By integrating with Avion Rewards, Hopper aims to enhance the travel booking experience for RBC customers, addressing the growing demand for seamless, technology-driven travel solutions.
Key Details
- Hopper Technology Solutions (HTS): The entity delivering the new capabilities.
- Scope: The partnership is long-term, with no specific timeline provided.
- Revenue Impact: Potential for hundreds of millions of dollars in annual revenue for Hopper.
What Travel Professionals Should Know
For Travel Management Companies (TMCs) and other travel trade professionals managing accounts with the Royal Bank of Canada, this partnership means access to a new, technology-driven travel rewards program. TMCs should evaluate how this integration can enhance their clients’ travel experiences and potentially streamline booking processes through Hopper’s platform.
Frequently Asked Questions
What is Hopper Technology Solutions?
A B2B subsidiary of Hopper, specializing in travel technology solutions for corporate and consumer markets.
Which travel trade segments does this affect?
Primarily affects TMCs and banks in Canada, particularly those managing Avion Rewards Travel programs.
When does this take effect?
The effective date is not specified in the source article.
Read complete article.
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