LinkedIn is a platform for professionals to network and make connections, but it is also a space in which employers can showcase their personal stories. However, there is a debate over whether CEOs and executives should share their personal stories or stick to industry-related content. On the one hand, sharing personal stories may help to humanize a brand and give clients insight into how a person thinks and what is important to them. On the other hand, employers need to consider the potential consequences of what they post on LinkedIn, as social media attention is not solely about the numbers. Moreover, maintaining a professional reputation on LinkedIn is essential, and everything employers post can reflect their company’s brand or image. Employers should therefore think twice before they post anything on the site and ask themselves whether their content will help or harm their company’s reputation. The key takeaway is that, if employers share personal stories, they should be cautious in how they present themselves and the message they convey, as what they share can reflect poorly on them or their company in the long run.