Tel Aviv, Israel — February 5, 2026
In short: Israel’s International Mediterranean Tourism Market (IMTM) showcases tourism technology and accessibility initiatives alongside Greece, Honduras, Sri Lanka, Thailand, and Georgia.
IMTM Expands Global Reach in Tel Aviv
Tourism Technology Hub: IMTM 2026, held at Expo Tel Aviv in early February, positions Israel as a key marketplace for Mediterranean and long-haul destinations. According to organizers, the fair highlights tourism technology, accessibility initiatives, and long-term development plans.
Key Details
- Company: Israel’s IMTM fair
- Scope: Features tourism technology, accessibility, and development plans
- Date: February 2026
What Travel Professionals Should Know
TMCs Managing Mediterranean Accounts: This expansion allows travel management companies (TMCs) to offer broader destination options to corporate clients, particularly those with Mediterranean-focused travel programs. The inclusion of accessibility initiatives may also enhance service offerings for clients with specific needs.
Frequently Asked Questions
What is IMTM?
IMTM is Israel’s flagship tourism marketplace showcasing technology, accessibility, and development initiatives.
Which travel trade segments does this affect?
This primarily impacts TMCs managing Mediterranean accounts and destination marketing organizations.
When does this take effect?
The fair is scheduled for February 2026.
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