BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences.
Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to bring BBC audiences curated travel packages focused on culture, food, discovery and adventure.
Travellers will be given exclusive access to curated itineraries that are directly inspired by BBC Travel Journeys.
Discover Beyond provides new opportunities for travel brands and tourism partners to work together with BBC Global News and TRAVLR, including the creation of bespoke travel packages and the advertising of them to the BBC’s audience.
Alistair McEwan, senior vice president of commercial development for Asia, Australia and New Zealand at BBC Global News, said: “Partnering with TRAVLR and harnessing its…