Guests are being urged to book a ‘day-cation’ to give hard-pressed hotels a boost this winter.
The new travel trend, which involves spending a day enjoying the rooms, spas and leisure facilities at a local hotel rather than staying overnight, helps venues maximise revenues at the times when rooms typically sit empty.
The #StayForTheDay campaign – which is being led by travel platform DayBreakHotels – comes as the hospitality industry continues to find its feet post-lockdown.
In March of this year, 55 per cent of hospitality businesses had temporarily paused trading, with one-in-five expressing “low confidence” that their business would survive the next three months.
From this low, hotels started to bounce back. However, according to Deloitte, 90 per cent of hotel leaders in the UK believe performance will not return to pre-Covid levels until at least 2023.
DayBreakHotels – which enables customers to book rooms and facilities for day use at hundreds of venues across the UK -…