DoubleVerify today announced that, in just four months since introducing DV Video Filtering, advertisers across all industries are experiencing significantly decreased fraud, in-geo, brand safety and suitability violations.
In fact, the new solution has led to 62 per cent percent fewer quality violations on DV measured video impressions across devices.
“Digital video has become an essential channel for capturing consumer attention; ensuring quality video is now critical,” said Jack Smith, Chief Product Officer at DoubleVerify.
“Before the launch of Video Filtering, fewer than 40 per cent of video impressions were eligible for post-bid blocking on desktop and mobile web, and on CTV and mobile apps, blocking was virtually impossible. With DV Video Filtering, advertisers are able to substantially reduce non-compliant ad placements,…