Etisalat by e& Egypt, one of the largest tech-telco operators in Egypt, has partnered with Mastercard in a bid to enhance its digital experience for customers. The partnership will primarily focus on Etisalat Cash, the firm’s e-wallet product, which is used by millions of users across the country. By integrating Mastercard’s digital assets and technology, the partnership aims to deliver more innovative and secure payment solutions. As part of the deal, Etisalat by e& Egypt will also support the expansion of Mastercard’s network of merchants across the country. This move comes on the back of a larger strategic partnership announced between Mastercard and e& group across the region.