Gradual recovery breathed new life into the global travel sector and its industries in early 2021, following widespread vaccination rates and a reopening of attractions and destinations worldwide. People emerged from over a year of lockdowns, home quarantines, and social distancing with an amplified yearning to travel and reconnect with family and loved ones. This rebirth, however, was marked by an overhaul of expectations, standards, and priorities for industry players looking to remain relevant in a post-pandemic era filled with uncertainty.