Skift Take
Skift has recently covered the rise of fintech (financial technology) and insurtech (insurance technology) in travel. We predict you’ll also be hearing more about martech, or marketing technology, in the coming year, too.
Travel tech company RateGain, which is on track to go public on an Indian stock exchange most likely by year-end, said late this week it was buying Myhotelshop, a hotel marketing technology vendor based in Leipzig, Germany.
The companies didn’t disclose the deal terms, but said they expected to have regulatory approval within about a month from now.
“This acquisition makes our martech [marketing trechnology] business more holistic,” said RateGain CEO Harmeet Singh. “This acquisition adds more flexibility in a few ways, such as by expanding connectivity to the metasearch platforms and related bid optimization.”
The Myhotelshop brand name will remain after the merger. Since its debut in 2012, Myhotelshop has provided tools to…