in a way that’s more sustainable, more immersive and more enjoyable,” says Jones.
Byway aims to achieve this by offering travelers access to a range of low-carbon, slow travel options, including electric cars, trains and bicycles, along with locally produced food and accommodation.
Jones says her company’s approach is about offering travelers the chance to “build a relationship” with the places they’re visiting.
“We’re really trying to create an experience that’s more meaningful, where people can really connect with the people and the place they’re visiting and have a much deeper experience as a result,” she says.
Byway’s focus on low-carbon travel means it has plenty of appeal for those who are concerned about the environmental impact of their holidays.
“We know that people are very conscious of their carbon footprints and they are looking for alternatives that will minimize that impact,” says Jones.
The company’s package tours include a wide range of destinations across Europe, with options for popular holiday spots like France and Italy, as well as lesser-known locations in countries like Serbia, Slovenia and Montenegro.
Byway’s trips vary in duration, from a few days to several weeks, and travelers have the option to join packaged tours or build their own bespoke tours.
Jones says her company’s commitment to sustainable travel means she’s confident it can thrive in the face of growing concerns about the environmental impact of travel.
“We really feel that sustainable travel is the future of travel,” she says. “And we are really committed to being at the forefront of that change.”