2025 is the year many travel companies will place payments at the top of their priority list. Here are my predictions for the year.
Tokenized payment details
In a soon-to-be-published research on payment security, travelers told us that concerns around fraud and data loss were the main reasons they opt to re-key their payment details each time they shop with a travel company.
Security concerns are becoming a decision-making factor for travelers. As a result, travel companies are increasingly aware of the commercial and reputational risks posed by data breaches and the need to build confidence with their customers in their systems.
Tokenization helps to solve this challenge. When a traveler enters their payment card details, it immediately stores them in a secure vault and provides the travel company with a token that can be stored in their own systems instead.
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