Orchestration Hits Road With Travel Sector

The travel industry, perpetually in motion, has become a fertile ground for payments innovation.

As the sector races to meet changing consumer expectations, payment orchestration is emerging as a linchpin in its transformation. At its core, payment orchestration serves as a centralized platform that simplifies, optimizes and secures payment processes, ensuring seamless transactions across multiple channels. Its influence, however, stretches beyond operational efficiency, redefining how travel brands engage with their customers.

“The traveler journey is complex,” CellPoint Digital CEO Kristian Gjerding said during a discussion for the series “PYMNTS Outlook 2025: Navigating the Future of Banking and Payments.”

Noting that travel is rebounding post-pandemic, but today’s traveler demands experiences that are fast, flexible and frictionless, Gjerding cited the number of variables airlines manage — currencies, refund rules, payment regulations and millions of…