Emirates launches NFTs and soars into the metaverse

Emirates will soon be launching NFTs and metaverse experiences for both customers and employees.

The airline today unveiled its plans to build brand experiences in the metaverse, alongside both collectible and utility-based NFTs, with launch planned for the coming months and development already underway. 

Emirates also announced the planned repurposing of its Emirates Pavilion at the Expo 2020 site into a centre for innovation, bringing talent from all over the globe to bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs and Web3. 

HH Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive, Emirates airline and Group said: “Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas…