THE WHAT? DFS Group has opened its travel retail beauty metaverse named DFS World, which has been launched in conjunction with its biggest annual beauty campaign.
THE DETAILS The metaverse offers exclusive DFS NFTs; allows users to discover interactive experiences, displays and limited-time offers from beauty brands; and experience an array of in-store activations.
The ‘Open Up Your Horizons’ campaign features three themes; Effortless Not Lazy, Stay Up, Glow Up, and Future…