Travel trends, European destinations and the parallel metaverse economy

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Marcus Calvani, co-chief executive of the Jersey Hospitality Association previews the organisation’s Visitor Economy Summit, which takes places next week

ON 26 March at the Radisson Blu Waterfront Hotel, our island’s economy will come under the spotlight, as the JHA hosts a series of panel discussions, network events and visiting keynote speakers, centred around questions on the future of Jersey’s economy and whether it is heading in the right direction.

Virtual reality, augmented reality, the virtual economy and tourism may seem like strange bedfellows. After all, isn’t hospitality all about experiencing things in “real” life? As a professional working in the visitor economy, my answer to that is 100% yes, or, at least, it used to be.

But if you flip it and accept that there is a growing market worldwide for destinations, attractions,…