Since the COVID-19 pandemic, Alberta’s tourism sector has rebounded and grown more quickly than any other province in the country, and industry representatives see more room for growth, even as a trade war with its most popular international market heats up.
Recent years have seen the province’s tourism sector grow, with Travel Alberta reporting visitor spending totalled $11.5 billion from January to September last year. That marked a 10 per cent increase from the same period in 2023, the most among all provinces.
The province says its on track to hit its $13.4-billion goal in visitor spending last year, with a larger vision in mind for the sector to reach $25 billion by 2035.
Tannis Gaffney, Travel Alberta’s chief marketing officer,…
