Asia-Pacific Tourism Set to Surpass Pre-Pandemic Levels by 2026

Tokyo, Japan — August 14, 2023

In short: PATA forecasts international visitor arrivals to Asia-Pacific to surpass pre-pandemic levels by 2028.

PATA Asia Pacific Visitor Forecasts 2026-2028

According to the PATA Asia Pacific Visitor Forecasts 2026-2028, international visitor arrivals to the Asia-Pacific region are expected to exceed pre-pandemic levels by 2028. The baseline scenario projects arrivals could reach 761.2 million by 2028, while a lower-bound scenario, reflecting geopolitical and economic uncertainty, estimates arrivals could reach 599.7 million, or about 88% of 2019 levels. The study, developed in partnership with the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, covers 39 destinations across the region.

Key Details

• 761.2 million projected international arrivals by 2028 (baseline scenario).
• 599.7 million arrivals under lower-bound scenario (88% of 2019 levels).
• Covers 39 destinations across the Asia-Pacific region.

What Travel Professionals Should Know

TMCs managing accounts in the Asia-Pacific region should prepare for a significant rebound in international travel demand by 2028. Under the baseline scenario, destinations can expect a substantial increase in visitor numbers, presenting opportunities for expanded market penetration and service offerings. However, the lower-bound scenario underscores the importance of risk management strategies to mitigate potential impacts from geopolitical and economic uncertainties. Travel professionals should closely monitor geopolitical developments and economic indicators to adapt their strategies accordingly.

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