B&B Hotels Expands European Presence

Berlin, Germany — August 14, 2025

In short: B&B Hotels aims to expand its European footprint with 57 new hotel openings in 2025.

B&B Hotels Expands in Europe

According to Skift at the International Hospitality Investment Forum (IHIF), B&B Hotels plans to open 57 new hotels across 19 countries in 2025, reinforcing its leadership in the budget hotel segment. CEO Céline Vercollier emphasized the company’s focus on fast development within fragmented markets. Currently operating 900 hotels across 19 countries, B&B Hotels is targeting further growth in Europe, where 445 of its hotels are already located. The company’s strategy remains anchored in continental Europe, with recent forays into the UK and the U.S. not altering its core market focus. This expansion is positioned to benefit TMCs managing European corporate accounts and airport lounge operators in Scandinavia, as it increases the availability of budget accommodation options in key travel corridors. No specific timeline for these openings was provided in the source article.

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