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British Airways partners with Amadeus on journey towards enhanced retailing capabilities using AI technology

by Robert Van Pash (Editor)
April 25, 2024
in Travel Trade
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British Airways – a member of IAG (a Headline Partner of FTE EMEA and FTE Ancillary & Retailing, Dublin, 11-13 June 2024) – is partnering with Amadeus on enhanced retailing capabilities using AI.

British Airways – a member of International Airlines Group (a Headline Partner of the co-located FTE EMEA and FTE Ancillary & Retailing events, Dublin, 11-13 June 2024) – has selected Amadeus as its technology…

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