China’s H World Group Targets Adventurous Travelers

Shanghai — August 14, 2023

In short: H World Group plans to nearly double its property portfolio to over 20,000 rooms across 2,000 Chinese cities by 2030.

H World Group Expands Chinese Presence

According to Skift, H World Group CEO Jihong He announced the ambitious expansion goal, stating, “we want to have our brand everywhere, in every corner of China.” The hospitality company, currently operating 12,000+ properties in 19 countries and hitting 1 million rooms last year, aims to boost its footprint in tier three, tier four, and lower-tier Chinese cities where demand is strong. No specific timeline for implementation was provided.

Key Details

• 20,000+ properties by 2030 across 2,000 cities.
• Tier three, tier four, and lower-tier cities identified as key growth markets.
• Current room inventory: 1 million rooms.

What Travel Professionals Should Know

TMCs and corporate travel managers operating in China should prepare for increased competition and demand as H World Group’s expansion targets less-served regions. The company’s focus on these emerging markets suggests a shift in travel distribution dynamics, potentially requiring adjustments to existing distribution strategies and partnerships.

Reference:Source.