TALLAHASSEE, Fla.—Today, Governor Ron DeSantis announced that Florida has reached a historic milestone in tourism, securing an all-time record 15.5% share of the domestic vacation market in 2024. This marks a nearly one-point increase from 2023 and further strengthens Florida’s long-standing leadership as the top travel destination in the United States—a trend that began in 2019 and continues to accelerate. This is the 6th time Florida has broken its own tourism record under the tenure of Governor Ron DeSantis.
“Florida is the world’s favorite place to visit,” said Governor Ron DeSantis. “This record tourism is a result of policies that prioritize freedom, public safety, and common sense.”
The state’s tourism performance…
