A recent survey by ATTA® has uncovered a striking trend: AI adoption in African tourism isn’t being driven by IT departments—it’s coming directly from the C-suite.
The ATTA® survey provides compelling evidence that African tourism leaders see AI as a strategic imperative rather than a technical add-on:
- 85% of African tourism businesses are either already using AI tools (58%) or planning to adopt them soon (27%)
- 71.8% are likely to invest in AI tools or training within the next 12 months
- 73 out of 100 is how executives rate AI’s significance to African tourism over the next 3-5 years
