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Cheval tackles Dubai demand slump with long-stay guests

by Robert Van Pash (Editor)
August 28, 2026
in Travel Trade
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Cheval Is Riding Out Dubai’s Demand Slump On Long-Stay Guests

Photo Credit: Cheval Maison - The Palm Dubai. Cheval Collection

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THE NEWS: Cheval Collection plans to double the size of its global portfolio within the next few years, with the Middle East identified as a key growth driver, according to Daniel Johansson, the company’s director of development and acquisitions.

DETAILS:

  • Cheval currently operates 16 projects spread across the United Kingdom and the Middle East, comprising luxury serviced‑apartment properties such as Cheval Maison – The Palm Dubai and Cheval Maison – Expo City Dubai, as stated by director of development and acquisitions Daniel Johansson.
  • The Middle East expansion began with the opening of Cheval Maison – The Palm Dubai, followed by Cheval Maison – Expo City Dubai, both offering furnished units with hotel‑style services, including housekeeping and front‑desk support, and self‑contained kitchen and living spaces for medium‑ to long‑stay guests.
  • These serviced‑apartment units provide hotel‑style amenities while allowing guests independent kitchen and living areas, targeting medium‑ to long‑stay travelers seeking upscale accommodation.

WHY IT MATTERS: Doubling its portfolio signals a major push into the fast‑growing luxury serviced‑apartment market in the Middle East, offering operators new partnership and investment opportunities.

FAQ

How many projects does Cheval Collection currently have?
Cheval Collection currently operates 16 projects spread across the United Kingdom and the Middle East, including luxury serviced‑apartment properties such as Cheval Maison – The Palm Dubai and Cheval Maison – Expo City Dubai, as reported by director of development and acquisitions Daniel Johansson.
Which properties mark Cheval’s expansion in the Middle East?
The company’s Middle East expansion began with Cheval Maison – The Palm Dubai and was followed by Cheval Maison – Expo City Dubai, both furnished serviced‑apartment units offering hotel‑style services and self‑contained kitchen and living spaces for medium‑ to long‑stay guests.
What is Cheval Collection’s growth target for its portfolio?
Cheval Collection aims to double the size of its global portfolio within the next few years, focusing on the Middle East as a key growth driver, according to Daniel Johansson, the firm’s director of development and acquisitions.

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