Gulf MICE Market Segregated by Passport

Madinah, Saudi Arabia — April 7, 2023

In short: 269 Gulf events rescheduled since Iran war began, UAE absorbs most cancellations.

UAE MICE Market Suffers from Iran Conflict

According to Northbourne Advisory, 269 events across the Gulf have been rescheduled since February 28, with the UAE absorbing the heaviest blow: 17 cancelled and 50 postponed. The UAE Meetings, Incentives, Conferences, and Exhibitions market was valued at around $6 billion last year.

Key Details

• 269 events rescheduled in Gulf region.
• UAE cancels 17 events, postpones 50.
• Market value of UAE MICE sector: $6 billion (pre-war).

What Travel Professionals Should Know

TMCs managing Gulf accounts should reassess event calendars and contingency plans, as the conflict has already disrupted 67% of scheduled events. The UAE’s heavy impact suggests heightened risk for Saudi and other Gulf destinations. Airport lounges and hospitality providers in the UAE may see increased demand for flexible booking options as planners adjust itineraries.

Frequently Asked Questions

What is the UAE MICE market?
The UAE MICE market refers to the Meetings, Incentives, Conferences, and Exhibitions sector in the United Arab Emirates, valued at $6 billion as of 2022.

Which travel trade segments does this affect?
This primarily affects TMCs, event planners, and hospitality providers operating in the UAE and Gulf region, as well as airlines and ground transportation services supporting these events.

When does this take effect?
Rescheduling began on February 28, 2023, and continues as the conflict evolves.

Reference:Source.