Mumbai, India — August 14, 2023
In short: Hilton and Royal Orchid Hotels partner to expand Hampton by Hilton brand in India.
Hilton and Royal Orchid Hotels have formed a strategic partnership to rapidly expand the Hampton by Hilton brand across India’s upper midscale market. According to the joint statement, 125 Hampton by Hilton properties will be developed under a franchise model, primarily in western and southern states including Goa, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana. These hotels will cater to India’s growing middle class and economic expansion, positioning Hilton for accelerated growth in the region.
For TMCs and hotel operators managing accounts in India, this partnership signifies increased availability of premium Hampton by Hilton properties in key travel corridors. Travel professionals should anticipate a surge in availability for business and leisure travelers in the targeted states, potentially influencing booking strategies and market positioning. The franchise model allows for localized brand adaptation while maintaining Hilton’s global standards, offering flexibility for travel trade partners.
What is the Hilton-Royal Orchid Hampton by Hilton Partnership?
A strategic collaboration to develop 125 Hampton by Hilton properties across India, leveraging a franchise model to expand the brand’s footprint in the upper midscale segment.
Which travel trade segments does this affect?
This partnership primarily impacts TMCs, hotel operators, and travel agencies operating in India’s western and southern regions, as well as corporate travel managers seeking upscale accommodation options.
When does this take effect?
The partnership and property development are set to commence across the specified markets, with no specific start date provided in the source article.
Reference:Source.
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