Hilton hotels in Singapore have trained staff to recognise and support guests with non-visible disabilities through a new inclusivity initiative
Singapore — August 8, 2025
In short: Hilton joins Hidden Disabilities Sunflower network in Singapore.
Hilton has partnered with the Hidden Disabilities Sunflower program in Singapore, training staff at its four Singapore hotels to recognize and assist guests with non-visible disabilities. The Sunflower symbol, typically worn as a lanyard or badge, indicates that a person may have a non-visible disability requiring additional support. Hilton’s four Singapore properties—Conrad Singapore Marina Bay, Conrad Singapore Orchard, Hilton Singapore Orchard, and Hilton Garden Inn Singapore Serangoon—have implemented the program.
TMCs managing Singapore accounts should be aware that Hilton’s Singapore hotels now provide support for guests with non-visible disabilities through the Sunflower program. This initiative may influence travel planning for guests with hidden disabilities, potentially increasing demand for accessible accommodations in Hilton properties. Travel professionals should verify the availability of Sunflower badges and trained staff when booking rooms at these hotels.
What is the Hidden Disabilities Sunflower program?
A program that supports individuals with non-visible disabilities by recognizing the Sunflower symbol and providing additional assistance.
Which travel trade segments does this affect?
This primarily affects travel managers and corporate accounts handling business travel to Singapore, as well as hotel sales teams focusing on Hilton properties in the city.
When does this take effect?
The program is now active, with staff trained as of August 8, 2025.
Reference:Source.
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