Hong Kong Implements WTTC Strategies for Tourism Recovery

Hong Kong — March 15, 2023

In short: Hong Kong aims to diversify tourism markets beyond China to boost recovery.

Hong Kong’s Tourism Strategy: Expanding Markets

Travel & Tourism in Hong Kong SAR, China: Recovery, Gaps, and the Road Ahead outlines plans to diversify beyond China and engage new source markets in Southeast Asia, the Middle East, and India. International arrivals are projected to reach 50.3 million in 2025, still 22.9% below the 2018 peak of 65.3 million, with Chinese visitors accounting for 76% of arrivals.

Key Details

• Diversification Goal: Expand beyond China to new source markets.
• Target Regions: Southeast Asia, Middle East, India.
• Projected Arrivals (2025): 50.3 million, down 22.9% from 2018 peak.

What Travel Professionals Should Know

TMCs managing diversified Asian accounts should prepare for increased engagement with Hong Kong as a key destination, particularly in the emerging Southeast Asian and Middle Eastern markets highlighted in the report. The shift suggests a need to reassess market positioning strategies to capitalize on the projected growth while managing the lower-than-peak Chinese visitor volume.

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