Indonesia Targets Shorthaul Markets Amid Longhaul Risks

Jakarta, Indonesia — August 14, 2024

In short: Indonesia’s tourism sector seeks strategies to offset potential daily loss of up to 5,500 longhaul visitors due to geopolitical disruptions.

Tourism Strategies to Offset Longhaul Travel Demand

Key Details

• Ministry of Tourism (MoT) efforts: Intensifying measures to mitigate impact of transit route disruptions.
• Potential loss: Up to 5,500 daily visitors from Europe and the US if Middle Eastern transit hubs remain disrupted.
• Reporting date: August 14, 2024

What Travel Professionals Should Know

TMCs managing European and US accounts should prepare for potential declines in longhaul bookings by diversifying destination offerings and enhancing regional marketing efforts. The MoT’s intensified strategies aim to stabilize arrivals despite transit route uncertainties.

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