Japan Travel Trends Shift to Regional Longer Stays

Tokyo, Japan — August 14, 2025

In short: Hoshino Resorts reports a shift in international travel patterns to regional Japan destinations with longer stays.

Hoshino Resorts 2025 Inbound Travel Report Highlights

According to Hoshino Resorts’ 2025 inbound travel report, international visitors to Japan are increasingly exploring regional destinations and extending their stays. The report, based on data from nearly 70 properties, shows a 24% year-on-year increase in international bookings, despite a slower growth rate compared to previous years.

Key Details

• Visitor Growth: International guest nights across 68 properties reached over 1.33 million in 2025.
• Booking Growth: International bookings rose 24% year on year.
• Regional Interest: There is a notable shift away from the traditional “Golden Route” (Tokyo, Kyoto, Osaka) towards regional destinations.

What Travel Professionals Should Know

For TMCs managing international accounts, this trend suggests a growing demand for tailored itineraries that include Japan’s regional attractions. Airport lounges and travel agencies should consider offering packages that highlight these emerging destinations to capitalize on the changing preferences of international travelers. The shift indicates a potential opportunity for travel trade professionals to develop specialized content and promotions around these regions.

Frequently Asked Questions

What is the 2025 Inbound Travel Report?
It is a comprehensive analysis by Hoshino Resorts of international travel trends to Japan, focusing on regional destination preferences and longer stays.

Which travel trade segments does this affect?
This primarily impacts TMCs, airport lounges, and travel agencies that cater to international visitors to Japan.

When does this trend start?
The trend is observed in 2025, with data reflecting changes in booking patterns and destination choices.

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