Kenya Sees Bleisure Growth Boosting Corporate & Local Tourism

Amsterdam, Netherlands — August 14, 2023

In short: Dutch airline KLM launches a new bleisure travel program for business clients.

KLM Bleisure Program

According to KLM, the new program allows corporate travelers to extend their business trips by up to three additional days for personal leisure, with rates starting at €250 per night. The initiative aims to enhance employee satisfaction and boost local economies in key destinations. The program is available to KLM corporate clients operating in Europe and North America, with bookings open starting September 1, 2023.

Key Details

• Program Name: KLM Bleisure Travel Program
• Scope: Available to corporate clients in Europe and North America
• Leisure Extension: Up to three additional days per business trip
• Rate: Starting at €250 per night

What Travel Professionals Should Know

TMCs managing corporate accounts in the Netherlands and surrounding regions should update their travel policy guidelines to reflect KLM’s new bleisure offerings. This may influence client preferences for longer stays in key business hubs, potentially increasing demand for accommodations and local experiences. Airport lounges in Amsterdam Schiphol should prepare to cater to longer dwell times, aligning services with the extended leisure component of bleisure trips.

Frequently Asked Questions

What is KLM’s Bleisure Travel Program?
A corporate travel program allowing business clients to add up to three leisure days to their business trips, with rates starting at €250 per night.

Which travel trade segments does this affect?
TMCs, hoteliers, and airport lounge operators in Europe and North America, as they will need to adapt services and policies to accommodate the extended stay option.

When does this take effect?
September 1, 2023.

Reference:Source.