On 30 May 2024, the eighth annual Wine tourism Conference is set to unfold, showcasing an array of esteemed international and local speakers who will delve into “The Business Case for Wine tourism,” the central theme for this year’s event. Sponsored by Wesgro, Delta Air Lines, the Stellenbosch Wine Route, and South Africa Wine, this day-long event will take place at Lanzerac in Stellenbosch. The conference, convened by tourism and hospitality specialist, Margi Biggs, promises to be an insightful exploration into the economic aspects of wine tourism.
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Bigg says South African wine tourism is following the same upward trajectory evident elsewhere in the world. “Figures released by Statistics South Africa show international tourist arrivals from January to November 2023 reached 7.6 million, a year-on-year increase of 52%.”
She adds that traffic through Cape Town Airport’s domestic arrivals rose by 20% in December, compared with 2022.
“While the total international…
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