The consortium found 94% of travel agents are reporting an increase in new customers for 2022 and 63% are “optimistic” about the year ahead.
Of the 94% seeing an increase in new customers, 30% reported new clients fell into the 35-44-year-old age bracket, with 33% of new customers aged between 45-54 and 15% over 60.
Advantage chief executive Julia Lo Bue-Said said: “It’s fantastic to see that so many of our members are optimistic about the year ahead – and that so many…