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Skift Take
— Almosafer
Behind every successful travel destination is a story of adaptation and foresight. For Saudi Arabia, it’s about embracing change and rewriting the narrative. With the country hitting its tourism target of 100 million visitors seven years early, the sector is poised for unprecedented innovation and growth. Travel companies in the region now face the challenge of recalibrating to keep pace with emerging trends and new market realities.
SkiftX spoke with Muzzammil Ahussain, CEO of Almosafer, to gain insights into the evolving dynamics shaping the future of…
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