Sacha Baron Cohen may have been going a little mad. It was August 2020, the pandemic was raging and his secret production had shut down. He was determined to reprise his role as Borat in a feature film designed to satirize the Trump administration ahead of the November election.
But how?
First he persuaded Universal Studios to allow him to shop his incomplete movie. Then he cobbled together an hour of footage. (The infamous scene with Rudolph W. Giuliani had yet to be filmed.) Hulu was interested. So was Netflix. But Amazon Studios was the one most committed to getting the movie out in time, no matter the cost.
Amazon spent $80 million to acquire “Borat Subsequent Moviefilm,” a decision that incurred extra expenses because of Covid…