Speaking to TTG, Idle Travel director Tony Mann said despite his agency’s sales continuing to increase, he was concerned the price hikes could put some customers off booking in the short-term. “I’ve been aware when posting our Facebook marketing that we’re advertising holidays which are much more expensive than they used to be, and that it could put customers off,” he said.
“Prices were so cheap during Covid when people were travelling sporadically, so it has been a shock to people to see prices rise so steeply. In the past, travel has been too cheap – I do think that kind of cheap budget holiday has disappeared because of the pandemic.”
Graeme Brett, director of South Shields-based Westoe Travel, reported an increase in the…