Thursday, December 2, 2021
HomeTravel TradeBrussels Airlines unveils new brand identity as part of transformation programme

Brussels Airlines unveils new brand identity as part of transformation programme

The dotted “b” on the carrier’s current logo and tailfins has now been replaced for dots of different sizes in the form of a square, to represent the diversity of the airline’s customers, destinations, and employees. The two words of the brand name are now stacked, with the word “brussels” gaining more importance with its larger type font to emphasise the airline’s Belgian identity.

Brussels Airlines has unveiled its new brand identity, as part of…

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